We were thrilled to represent FREAZE Freeze-Dried Sweets at one of the UK’s biggest and most exciting food industry events – the Food & Drink Expo 2025, held at the NEC Birmingham! From May 7th to 9th, we brought our bold, bonkers brand to life at Stand RR271, and what a response we had!
A Colourful Booth That Popped
Our vibrant and eye-catching stand stood out in a sea of exhibitors. With a backdrop bursting in bold pink and polka dots, giant product visuals, and dynamic banners, attendees couldn’t resist stopping by to explore the wild world of FREAZE. Visitors were drawn to our stacked displays of mouthwatering pouches and tubs—featuring our signature freeze-dried sweets in a rainbow of colours and zesty flavours.
What We Showcased
We proudly sampled our most popular and new products, including:
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Tangaa Blue – Our electrifying sour blue raspberry sweets that pack a citrus punch!
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Wham Bam – A retro favourite reimagined with a modern, airy crunch.
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Gum Wrecker – The chaotic bubblegum blast that truly lives up to its name.
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Strawberry Rings – A nostalgic classic freeze-dried into a crunchy delight.
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Mixed Bundles & Mega Packs – Perfect for sharing or indulging solo.
Each product is vegan, halal-friendly, and made with natural colours and flavours, and that’s something our visitors loved—alongside the crunchy, melt-in-your-mouth texture that makes FREAZE unlike any other sweet on the market.
Meeting the Industry & Our Fans
The expo was the perfect place to meet fellow food entrepreneurs, wholesale buyers, and distributors. We had great conversations with retailers excited about stocking something bold and different for their shelves. Best of all, we got to connect directly with sweet lovers who had never tried freeze-dried candy before—and let’s just say, we made a few new addicts!
The feedback was overwhelmingly positive. Many were blown away by how intense the flavours were and how unique the crunch felt. "It’s like candy on another level!" was one of our favourite reactions of the day.
What's Next for FREAZE?
The expo was more than just a showcase—it was a launchpad for exciting partnerships and future growth. After the buzz we generated, we’re more motivated than ever to bring FREAZE to more shops, online stores, and snack lovers across the UK (and beyond!).
We’re also working on expanding our range, introducing new collabs, and getting involved in more events like this. The FREAZE journey is just heating up—and we’re ready to GO BIG, GO BOLD, GO BONKERS.
Thank You!
A huge thank you to everyone who stopped by, sampled our sweets, snapped photos, and shared their love for FREAZE. Your support means the world.
If you missed us at the show, don’t worry—you can still explore our full range online at www.freaze.co.uk or follow us on social media for updates, launches, and giveaways!
Ready to try the freeze-dried madness for yourself?
Order now and taste the difference!
